Respawn

REPLENISH YOUR ENERGY

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CLIENT
Respawn
FOCUS
CG Production
DATE
May 2020

ABOUT

You see hydration in a bottle. We see a whole new way to contain your focus whilst gaming.

MADNESS

Melding the precision of robots and the grace of human movement, MNM digitally choreographed a dancing piece set to EDM in a futuristic facility before bringing the audience back to reality. Utilizing a full CGI approach, we were able to nail the sweet spot between client objectives and brand positioning.

METHOD

Beginning with sketches, we designed and built the robotic arms with multiple attachments. Referencing sci-fi films and the depths of our slightly hyperactive imaginations, we also began the process of building the futuristic facility. From there, using Substance, we were able to quickly but realistically texturize each element. The real challenge though, was to make the robotic arms "dance," so our directors scoured the internet for reference/ inspiration videos to help convey organic movements that were both functional and lifelike.

LINE UP, RESPAWN SHAKER

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A few grabs from the main commercial of our mad robotic arms holding the goods and doing their thang’

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IMPACT

We were able to help Respawn drive excitement on their newly released colored Shaker bottles for their performance drinks. Additionally, we provided key visuals and a series of social content to help boost visibility and set the tone of the brand moving forward that was aligned with their marketing team's vision and strategy.

BEHIND THE SCENE

Take a look at some of the sketches that led to mad dancing robotic arms

CREDITS

Thank you, to all whom we've crossed paths with on this magnificient work.

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CG Production → Method n Madness

Executive Producer → Tan Wen Hao

Producer → Christian Fontaine

Director → Amirul Afifi

CG Supervisor → Ng Zheng Jie

CG Artist → Bosko Ognjevic, Benjamin Woo, Aisyah Gulam, Huzaifi Razali, Tan Ya Ting, Yin Tan, Remus Low, Alexander Boluzhenkov

Rigging → Jacque Deschambeault

Motion Graphics → Akshya Dalmia

FX Artist → Deko

Audio → Fuse Adventures of Sound

Music → CloZee & Scarfinger

UP NEXT

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