CLIENT
Respawn
FOCUS
CG Production
DATE
May 2020
ABOUT
You see hydration in a bottle. We see a whole new way to contain your focus whilst gaming.
MADNESS
Melding the precision of robots and the grace of human movement, MNM™️ digitally choreographed a dancing piece set to EDM in a futuristic facility before bringing the audience back to reality. Utilizing a full CGI approach, we were able to nail the sweet spot between client objectives and brand positioning.
METHOD
Beginning with sketches, we designed and built the robotic arms with multiple attachments. Referencing sci-fi films and the depths of our slightly hyperactive imaginations, we also began the process of building the futuristic facility. From there, using Substance, we were able to quickly but realistically texturize each element. The real challenge though, was to make the robotic arms "dance," so our directors scoured the internet for reference/ inspiration videos to help convey organic movements that were both functional and lifelike.
LINE UP, RESPAWN SHAKER
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A few grabs from the main commercial of our mad robotic arms holding the goods and doing their thang’
IMPACT
We were able to help Respawn drive excitement on their newly released colored Shaker bottles for their performance drinks. Additionally, we provided key visuals and a series of social content to help boost visibility and set the tone of the brand moving forward that was aligned with their marketing team's vision and strategy.
BEHIND THE SCENE
Take a look at some of the sketches that led to mad dancing robotic arms
CREDITS
Thank you, to all whom we've crossed paths with on this magnificient work.
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CG Production → Method N Madness™️
Executive Producer → Tan Wen Hao
Producer → Christian Fontaine
Director → Amirul Afifi
CG Supervisor → Ng Zheng Jie
CG Artist → Bosko Ognjevic, Benjamin Woo, Aisyah Gulam, Huzaifi Razali, Tan Ya Ting, Yin Tan, Remus Low, Alexander Boluzhenkov
Rigging → Jacque Deschambeault
Motion Graphics → Akshya Dalmia
FX Artist → Deko
Audio → Fuse Adventures of Sound
Music → CloZee & Scarfinger