CLIENT
Razer
FOCUS
CG and Film Production
DATE
Dec 2020
ABOUT
What’s next? The next edge. The next advantage. The next big win. So whilst we show you what’s Next, the real question is what will you do next with It?
MADNESS
MNM™️ created a hybrid brand film/product trailer to announce the arrival of the next generation of gaming. Crafted based on the concept of “Next”. The search for what’s next - it is what Gamers and Razer both have in common. We are all in pursuit of greatness.
On the surface, what starts out as traditional yet legendary Razer peripherals that we know, quickly turns into a beat dropping, mind-bending, gravity-defying evolution of gaming in the next wave. Because what's next is already here.
METHOD
Mixing live-action, VFX and fully CG shots, it allowed our directors to not compromise on the creative vision. Building elaborate sets with incredible realism, we were able to imagine a world that could match up to the aggressive nature that Razer owns. Scenes like the opening shot and the gaming switch test shot would have been a big challenge financially, if taken on practically. Having an array of options allowed us to tackle each shot in the most efficient manner that would deliver maximum impact. Virtual camera systems were used along with our film approach towards CG shots to fuse both worlds into one; with scenes so realistic, we have been asked for the physical location. Yea, nah.
THE LEGENDS, UNLEASH WHAT’S NEXT
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As we needed the shots to retain their cinematic look. Attention to every detail from modeling to shading and texturing coupled with our virtual camera production technology. Picking anamorphic lencing with realistic film grain for that final touch
IMPACT
The launch campaign saw the release of one lead brand video featuring all three products along with individual videos and their own scripts. Collectively, we garnered over 6 million views and brought the wireless gaming evolution to the next level.
BEHIND THE SCENE
Do check out the Making of that brings you on a brief glimpse of our methods
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CREDITS
Thank you, to all whom we've crossed paths with on this magnificient work.
/// 01
CG Production → Method N Madness™️
Creative Director → Tan Wen Hao
Director → Jac Min, Tan Wen Hao
Director of Photography → Joel Heng
Motion Design Lead → Daniel Lee
Producers → Christian Fontaine , Shafna
Writers → Jac Min, Sean Lee
/// 02
CG Supervisor → Alex Scollay
CG Artist → Abdul Rahman , Huzaifi Razali , Zheng Jie , Bosko Ognjevic , Tan Ya Ting , Benjamin Woo
VFX Artist → Rappy Cheng
Motion Graphic Artist → Akshya Dalmia
Storyboarding Artist → Jeneieve Ho
Colour → Eugene Seah (Chop Shop Post)
/// 03
Audio → Fuse Adventures in Sound
Composer → Jon Daou
Gaffer → Haikal Ismail
Props Master → Norman Aloysius
Offline → Lung Nok Wan, Wong King Lam